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Culture & The Media

Successful creative industries

The creative industry is a growth sector with great potential. For self-employed people in particular, it offers ample scope and opportunities for development.
Innovative Kreativwirtschaft
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Culture and the creative industry are among the economy’s most innovative sectors. In Germany, their contribution to total economic output (gross value added) is steadily increasing. In 2018, their share of GDP was three percent and therefore higher than other important sectors such as the chemical industry, energy utilities, and financial service providers. Sales by the creative industry, which now embraces some 256,000 com­panies and employs 1.2 million people, totalled around 168 billion euros in 2018. The Federal Government intends specifically to strengthen the cultural and creative industries, further developing support schemes and financing options to this end.

High number of self-employed

The common core of work in culture and the creative industries is the creative act underlying artistic, literary, cultural, musical, architectural, and creative content, works, products, productions, and services. Structurally speaking, the sector is defined by more than 250,000 self-employed freelancers as well as small or micro-enterprises. At 21.5 percent, the proportion of self-employed people is extremely high. They are primarily private-sector based – meaning not first and foremost in the public sector (museums, ­theatre, orchestras) or part of civil society (art associations, foundations). Through the consistent promotion of start-ups, in many cities a raft of service providers has arisen in the fields of design, software, and games in particular. Specifically, the software and games industry relies on interfacing different segments, such as film, video, music, text, and animation, to tap the sector’s potential. The Berlin-Brandenburg region leads the way, with no other area having such a concentrated gaming infrastructure, including the relevant colleges. That said, Frankfurt am Main, Hamburg, Leipzig, Cologne, and Munich all have distinct creative industry clusters.