Creative companies

How to animate a doll? Nowadays you can find out exactly how – at many German universities
How to animate a doll? Nowadays you can find out exactly how – at many German universities Heiko Specht/laif
The creative industry is gaining in importance and offers plenty of exciting jobs.

Computer games, animation, the Internet, and apps: the creative industry is one of the most exciting commercial sectors in Ger­many. Living in a digitalised world, we use the Internet and smartphones in almost all areas of life. This kick-started and accelerated the creative industry’s rapid growth. Today there are around 250,000 creative companies in Germany, including agencies, design firms, and galleries. Plus music businesses, film, and post-production companies. 1.5 million people work for a creative company – always on the lookout for new talents. The creative scene is not as rigidly structured as some other sectors. Many creative minds do not have fixed employment contracts but tend to be freelancers or self-employed. And they are always embarking on new projects. 97 percent of companies in the creative sector are small and micro-­enterprises. And because the sector is still very young and receives funding, there are creative clusters in many regions.

Mind you, the old-established art forms have advanced further too. Today they are more open to experimenting and keen to bring together lots of different facets. People with migrant backgrounds are injecting new perspectives and stor­ies into the scene, drawing inspiration from the fact that they have feet in both worlds. In Berlin Shermin Langhoff’s Maxim Gorki Theater is regularly setting new benchmarks: many of the actors are from families with migrant roots and the plays are often told from their perspective. “renk.” online magazine, the first German-Turkish medium for art and culture, is also made in Berlin. Other creative minds with a migrant background work in the film industry – and are highly successful, as German-Turkish director Bora Dagtekin has demonstrated. Millions of people flocked to the cinemas to see his comedy Fack ju Göhte. While Tschick, a novel by Wolfgang Herrn­dorf about the friendship between two Berlin boys from different milieus, enjoys cult status. The book has been translated into 24 languages. The film, directed by German-Turkish star director Fatih Akin, is set to be released in German cinemas in 2016.

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