Index

Senior citizens are not only growing older, but are healthier, fitter and more active than in the past. They are also economically better off: the over-60s hold almost a third of total purchasing power. The life style of the 50+ generation: almost one in two cares increasingly about fitness, health, and well-being. As such, physical activities and sport are becoming more and more important: Every third person over 60 does sport almost every day.