How is the German newspaper market evolving?

Germany has Europe’s largest newspaper market and the fifth-largest market in the world - after China, India, Japan and the US.

In 2024, 333 different newspapers were produced, including 19 weekly and Sunday newspapers. There are nearly 7,000 magazines, of which roughly 5,550 are specialist publications, approx. 1,150 are popular magazines and around 100 have a religious focus.

In the second quarter of 2024, 12.6 million newspapers were sold per day of publication in Germany. Over 32 million people read a newspaper on a daily basis. Each year, around 900 million popular magazines are sold - on average 11 per person. Across all the different channels, magazines reach 5.5 million readers per publication interval in print and digital form.

While the circulation of printed newspapers is on the decline, digital versions are booming. In 2024, for example, digital newspapers saw a daily circulation of around 2.9 million copies - a year-on-year increase of 8.4 percent. With their digital offerings, newspapers reached nearly 70 percent of people across all age groups in Germany each month in 2024 - that’s more than 48 million readers.